Left: the copy that built the demo, section by section, in the order it appears on the page. Right: the live site; scroll it as you read. Phone / desktop switches the frame width. Under the sections: the headline options that were considered and the review flags.
A studio in the heart of Inglewood. Three dentists, a blanket and Netflix in the chair, and a first conversation that costs nothing.
See your new smile before we touch a tooth.
Inglewood · Calgary
Schedule a ConsultationCall (403) 776-2510Dr. Mackenzie Naylor, Dr. Kaelan Naylor and Dr. Hilarie Ng think like designers. A 3-D look at your mouth first, so you see what we see before anyone recommends a thing.
Nervous is normal. Sedation if you want it. A blanket, a pillow, Netflix. Not sure where to start? Come for a meet and greet and look around.
They come for a smile and stay for the way they are treated.
1224 9th Ave SE. Call (403) 776-2510 or send the form; the first conversation costs nothing.
Request a consultation
Short answers. For anything else, call.
Brick, daylight, and the people in it.
9 photos, real ones from the clinic
Schedule a ConsultationIt costs nothing. 1224 9th Ave SE, Inglewood.
Schedule a Consultation(403) 776-2510 · hello@confluencedental.com
Mon & Tue 12:00 – 7:00 pm · Wed & Thu 7:30 am – 3:00 pm · Fri 7:00 am – 2:00 pm
© 2026 Confluence Dental. All Rights Reserved.
Offer: aesthetic-led general dentistry in Inglewood. Mechanism: design first, test-drive, then treat. Claims: strategy.md §3. Proof: Invisalign since 2019, AACA, 3-D exam, Google 5.0/355 (dated). Objections: cost of a consultation (complimentary), nerves, "will I like it", where and when. CTA: #contact.
Headline options:
Eyebrow: "Inglewood · Calgary". Statement under the headline: "Design first. Test-drive it over your own teeth. Then we begin." Subtitle: "General and aesthetic dentistry on 9th Avenue SE: Digital Smile Design, Invisalign, veneers, whitening and the comprehensive care that keeps it all healthy." Marquee words: Digital Smile Design · Invisalign · Veneers · Whitening · Composite bonding · TMJ care. CTA: "Schedule a Consultation" → #contact. Ghost: "Call (403) 776-2510". Trust: Google 5.0 · 355 reviews (dated).
Statement: "Your new smile is designed, tried on and approved by you before treatment begins." P1: "Dr. Mackenzie Naylor, Dr. Kaelan Naylor and Dr. Hilarie Ng are general dentists in the heart of Inglewood, focused on the health, function and beauty of your mouth. Every new patient starts with a comprehensive exam, with the radiographs needed and a review of your oral condition using 3-D technology, so there is never any confusion about what we recommend." P2: "If you are especially nervous, we are happy to discuss sedation options. In the chair there is Netflix and Spotify, refreshments, blankets and pillows. Not sure where to start? Join us for a complimentary meet and greet." Stats: 3 dentists · 2019 Invisalign provider since · 5.0 Google rating (355 reviews).
01 Digital Smile Design (five steps condensed). 02 Invisalign (since 2019, AACA; complimentary consultation). 03 Cosmetic dentistry (veneers, composite bonding, whitening, tooth-coloured restorations). 04 Comprehensive care (exams, hygiene, crowns and bridges, root canals, implants, TMJ and injectables, nitrous and sedation).
Invisalign since 2019 / AACA: verified_source. 3-D exam: verified_source. Google 5.0/355: derived_source (dated). Testimonials, before/after: missing, not shipped.
Does a consultation cost anything; what is a DSD; nervous; what does a first visit include; where and hours; do I need a consultation before a new-patient exam (no, verbatim note).
"Start with a conversation." — "Complimentary consultations for Invisalign and Digital Smile Design, and meet-and-greets for anyone choosing a new dental home. 1224 9th Ave SE, Inglewood."
SEO title: "Confluence Dental | Dentist in Inglewood, Calgary · Digital Smile Design & Invisalign". Meta description: "General and aesthetic dentistry in the heart of Inglewood: Digital Smile Design, Invisalign, veneers, whitening and comprehensive care. Complimentary consultations. (403) 776-2510."
Draft one restated the amenities three times and had eight FAQ items and three service points per row; cut to one amenities sentence, six FAQ items and two points per row (about 28% fewer lines). Removed: "exceptional experience" (unsupported promise), "dream smile", "renewed confidence" except where quoted.
Mechanism 9 · specificity 8 · proof density 6 (no testimonials on the source; below 7, flagged) · objection coverage 8 · originality 8 · section discipline 8 · CTA clarity 9. Composite 8.0, one flag.
recommend_tier candidate flag); the observed register supports it. 2. Two dentist portraits are 480 and 359 px wide. 3. Google numbers dated. 4. Palette sampled from pixels, not a stylesheet. 5. Injectables copy is quoted from the site; cosmetic-injectable advertising has its own rules in Alberta (NOW item 21c): the clinic confirms before publication. 6. Lead data 2 dentists vs site 3.Andre: "our copy is shit; the claims rule exists for the final version, not for the presentation demo." The slots were rewritten for impact. Root rule 7 still holds (no guarantees, no payback promises). The reviews section is illustrative: three invented first-name testimonials with initial-letter avatars, marked data-vision-placeholder by the partial, to be replaced by real Google reviews quoted with permission before the site goes live for the clinic. Everything else on the page stays observed or plausible for this practice.